(it’s all about Google really) or Search Engine optimisation
– how well are you found in Google for the phrases that describe your business?
Fact. You don’t need us to tell you that if your website can’t be found in response to a search then it can’t do anything for you – 85% of search activity happens on page one.
Why does this happen?
Quite simply it’s because most websites are constructed with more emphasis placed upon design, colour, layout and other more aesthetic factors rather than their attractiveness to the search engines.
Broadly speaking it’s about how to make your website “more popular” in response to terms that are likely to be used when people are searching for your kinds of goods & services.
Don’t be told that there are companies who can ‘cheat’ their way to the top – they can’t. It’s really simple – work with Google and you will be ranked according to your relevance to the search.